At 16, Eduard launched an online store for FC Zenit merchandise. In 2013, he won the Russian Economy Foundation's young entrepreneurs competition. In 2014, he began developing CarPrice, an international online car auction platform that was named one of Europe's 100 hottest startups by Wired magazine and raised approximately $42 million in total investment. After leaving CarPrice, Gurinovich invested in Dbrain, R-Set, and Blizkie.ru. One of his recent investments is in his own project, Expload, a blockchain platform that develops and distributes decentralized games.