Lecturer at HSE University (business models; media) and formerly MBA. Venture entrepreneur (15+ deals, two exits). Working with startups and tech entrepreneurship since 2008. Core focus: business models and lean marketing (communications).
Consultation areas
Business models and customer-centricity;
Methods for validating ideas, developments, new products, and services.
Project sector preferences
From a business model perspective, industry is irrelevant, as any company has user segments, partners, and a search for value propositions. From a product perspective, there is less experience with medical and science-intensive products.
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