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Anna Borovaya

Business tracker, founder of the WEI Group consulting company

Preferred sectors: All project categories

Experience
Consultation areas
Project sector preferences

Experience

Graduate of IIDF and the Right Track Academy of Exponential Growth

  • 23 years of experience in strategic marketing
  • Defended international marketing degree IME OY. DIP EMC. Member of ITA
  • Managed strategic marketing in Russian and international corporations
  • In business consulting since 2017
  • Over 2,000 hours of personal consulting practice

Speaker, moderator, tracker (Innopolis SEZ, Dubna SEZ, Accelerate Prosperity, HSE.Fest, St. Petersburg Technopark and Ingria Business Incubator, Skolkovo Lab, Our Future Foundation, Presidential Foundation for Cultural Initiatives, St. Petersburg State University of Economics, My Business, Leningrad Region Entrepreneurship Support Fund, consultant to major Russian companies and government departments)

Total additional revenue for my clients as a result of tracking: +340 million rubles

Consultation areas

• value proposition development;
• problem interviews;
• HADI cycles, hypothesis testing;
• sales funnel, metrics;
• team roles and functions, alignment and adaptation;
• goal setting, strategy;
• identifying and removing constraints;
• communication strategy, offers;
• startups in international markets.

Project sector preferences

All project categories
Other mentors